Privacy Policy

Last updated: January 2026

Nordic Frost Apparel ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us when you visit nordicfrostapparel.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and the rights you have under applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

By using our Site, you agree to the practices described in this Policy. If you do not agree, please discontinue use of the Site.

1. Who We Are

Nordic Frost Apparel is an independent fashion content and affiliate website. We curate and review apparel, accessories, and seasonal collections, and we earn commissions when visitors click affiliate links and complete qualifying purchases on third-party retailer sites. We do not sell products directly through this Site.

2. Information We Collect

We collect only the information necessary to operate the Site, improve your experience, and comply with our legal obligations. The categories of information we may collect include:

2.1 Cookies and Similar Technologies

Cookies are small text files stored on your device that help websites function and recognize returning visitors. We use the following categories of cookies:

Essential cookies: Required for core Site functionality such as page navigation, security, and remembering your cookie preferences. These cannot be disabled without affecting Site operation.
Analytics cookies: Used to understand how visitors interact with the Site (for example, which pages are viewed and how long visitors stay). This helps us improve content and performance. We may use providers such as Google Analytics, which process aggregated and pseudonymized data.
Affiliate cookies: When you click an outbound link to a partner retailer, a cookie may be placed by that retailer or affiliate network (such as Amazon Associates, Awin, or ShareASale) to attribute any resulting purchase to our Site. These cookies allow us to receive a commission and do not give us access to your purchase details, payment information, or personal account data on the retailer's site.

You can manage or withdraw your cookie consent at any time through the cookie preference banner displayed when you first visit the Site, or via your browser settings. Blocking certain cookies may affect Site functionality.

2.2 Usage Data

We automatically collect non-identifying information about how the Site is used, including pages visited, referring URLs, time spent on pages, clicks on affiliate links, and search terms entered on the Site. This data is used in aggregate to evaluate content performance and improve user experience.

2.3 Device and Technical Information

When you access the Site, we may collect technical details such as your IP address (anonymized where required by law), browser type and version, operating system, device type, screen resolution, language preference, and approximate geographic region. This information helps us secure the Site, troubleshoot issues, and optimize content for different devices.

2.4 Newsletter Email Collection

Subscribing to our newsletter is entirely optional. If you choose to subscribe, we will ask for your email address and your explicit consent to send you periodic updates about new arrivals, seasonal trends, style guides, and curated product recommendations from Nordic Frost Apparel.

We use a double opt-in process where required by law to confirm your subscription.
We will never send unsolicited marketing emails without your prior consent.
Every email contains a one-click unsubscribe link, and you may withdraw your consent at any time.
Your email address is stored securely with our email service provider and is used solely for the purposes of delivering the newsletter you signed up for.

3. How We Use Your Information

We process the information described above for the following purposes:

To operate, maintain, and secure the Site.
To analyze traffic patterns and improve content, layout, and user experience.
To track affiliate referrals so that we can be properly credited for qualifying purchases.
To send newsletters and marketing communications when you have given consent.
To respond to inquiries, feedback, or support requests submitted through contact forms.
To comply with legal obligations and enforce our Terms of Use.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we rely on the following legal bases to process your personal data:

Consent: For non-essential cookies, analytics, affiliate tracking where consent is required, and newsletter subscriptions.
Legitimate interests: For operating and securing the Site, preventing fraud, and analyzing aggregate usage to improve our services, where such interests are not overridden by your rights.
Legal obligation: Where we are required to retain or disclose data to comply with applicable laws.

5. We Do Not Sell or Trade Your Personal Data

Nordic Frost Apparel does not sell, rent, or trade your personal information to third parties for monetary or other valuable consideration. We do not share your email address, browsing history, or other identifying details with advertisers, data brokers, or marketing aggregators. Affiliate commissions are earned solely through standard referral tracking and do not involve the transfer of your personal data.

6. How We Share Information

We only share limited information with trusted service providers who help us operate the Site, such as:

Hosting and content delivery providers.
Analytics platforms (operating under data processing agreements).
Email marketing platforms (only if you have subscribed to the newsletter).
Affiliate networks and partner retailers, limited to anonymous click and referral data.

These providers are contractually obligated to safeguard your data and may only process it on our behalf and in accordance with applicable law. We may also disclose information when required by law, court order, or to protect our legal rights.

7. International Data Transfers

Some of our service providers may be located outside your country of residence. Where personal data is transferred outside the EEA or the United Kingdom, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy:

Analytics data is typically retained in aggregated form for up to 26 months.
Newsletter subscriber emails are retained until you unsubscribe or request deletion.
Technical logs are retained for a limited period for security and troubleshooting purposes.

9. Your Rights

9.1 Rights Under GDPR

If you are in the EEA, UK, or Switzerland, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request erasure ("right to be forgotten") of your personal data.
Restrict or object to certain types of processing.
Withdraw consent at any time without affecting prior lawful processing.
Request data portability in a structured, commonly used format.
Lodge a complaint with your local data protection authority.

9.2 Rights Under CCPA

If you are a California resident, you have the right to:

Know what categories of personal information we collect, use, and disclose.
Request access to or deletion of your personal information.
Opt out of the "sale" or "sharing" of personal information — although, as stated above, Nordic Frost Apparel does not sell or share personal information as defined under the CCPA.
Not be discriminated against for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the details in Section 12. We will respond within the timeframes required by applicable law.

10. Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (HTTPS), restricted access to data, and regular review of our security practices. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

The Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that a child has provided personal information, we will take steps to delete it promptly.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, you may contact us at:

Website: nordicfrostapparel.com
Email: privacy@nordicfrostapparel.com

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The "Last updated" date at the top of this page indicates when the Policy was last revised. We encourage you to review this page periodically to stay informed about how we protect your information.